“CONVERGENCE – 2007: New Media on a Global Economic Stage” is brought to you by Foley & Lardner LLP, in collaboration with the Association of Media & Entertainment Counsel. Media Sponsor: The Hollywood Reporter.

Turning Magic into Money: What Is and is Not Working in New Media Business Models
New media technologies have created magical new ways to distribute content and engage consumers. But media and technology companies have struggled to find ways to convert that wizardry into viable revenue-generating business models. In this engaging and practical session, industry experts will evaluate past effectiveness and predict future opportunities for new media business models governing: Revenue streams for content distribution and user experiences Granting and dividing media platform rights Territorial and geographic limitations Brand management This panel was moderated by James Nguyen, Partner, Foley & Lardner LLP. Panelist included: Steve Bradbury, VP Content Strategy & Business Affairs, GoTV Networks, Inc.; Dean Marks, SVP IP, Corporate Business Development & Strategy, Warner Bros. Entertainment Inc.; Kate Purmal, SVP & General Mgr, Digital Content, SanDisk Corporation; and Peter Winkler, SVP and Chief Marketing Officer, Teletrax. SESSION MATERIALS View Session Presentation
When Opposites Attract
Media and content delivery companies distribute their product globally and dominate motion picture and television screens. Yet they are lining up to form alliances with consumer-driven new media technologies and content sources. This panel examines the strategic implications for old and new media of such alliances, the synergies and conflicts among global media giants and consumer-driven info-tainment, and the competition to acquire the next YouTube and its implications. How can “new” media companies work effectively with the dominant global enterprises? And what legal and other tools are available to resolve fundamental disputes over copyrights? This panel was moderated by Carole E. Handler, Foley & Lardner LLP. Panelists included Jonathan H. Anschell, EVP and General Counsel, CBS Broadcasting, Inc.; Dean Marks, SVP IP, Corporate Business Development & Strategy, Warner Bros. Entertainment Inc.; and David Wertheimer, Executive Director, Entertainment Technology Center at USC. SESSION MATERIALS View Session Presentation
Protecting Content Globally
This panel will examine the effectiveness of various technologies, including filtering technologies, DRM, and the DMCA in protecting the interests of content providers and allowing consumer choice and creativity in new media. It addresses how the needs of content providers and the demands of consumers are to be balanced as content finds its way into new formats, venues, sites, and hardware. It will also address the adequacy of existing legislation such as the DMCA and reforms that may be needed to protect content on a global as well as a national stage. This panel was moderated by Christopher Cain, Partner, Foley & Lardner LLP. Panelists included: Todd Alberstone, RealNetworks, Inc.; Gregory P. Goeckner, EVP and General Counsel, Motion Picture Association of America, Inc.; Phil Kiko, Former General Counsel/Chief of Staff to the House Judiciary Committee, Foley & Lardner LLP; and Hal Stern, Sun Microsystems, Inc. SESSION MATERIALS View Session Presentation
Who is Ante-ing Up? The New Financing Sources for Film and Media
In a global entertainment universe, in which “Hollywood” is a global product with multiple sources, new financing models are finding this explosion of media. Hedge funds, private equity, and limited partnerships are all racing to invest in entertainment and new media. Why? This panel explores different models, their proponents and the interests they represent, and answer questions such as what are the risks for the investor and what are the returns? How do these new forms relate to what is traditionally called a “studio?” What are investors really investing in? What is the attraction for them and for the entertainment companies who benefit --- and do they benefit? Are some investors fueling the content wars? What legal issues are presented? This panel was moderated by Ken Suddleson, Partner, Foley & Lardner LLP. Panelist included: Jeff Begun, Axium International; Alexis Garcia, Endeavor Talent Agency; lrene Romero, Comerica Bank; and Roy A. Salter, Principal, The Salter Group, LLC. SESSION MATERIALS View Session
Doing Business in China
Entertainment companies, like other American companies, are doing significant business in China; production, distribution, performance, merchandising, and indeed, all aspects of entertainment and media are now being showcased. This burgeoning industry presents unique problems and opportunities. A panel of executives working in that environment will discuss those problems and opportunities. Panelists included: Michael Chang, Warner Bros. Consumer Products and Catherine Sun, Partner, Foley & Lardner LLP. SESSION MATERIALS View Session Presentation