Protecting Your Brand, Reputation, and Secrets in the Age of Social Media
07 April 2010
Location
- Foley & Lardner LLP
111 Huntington Avenue
26th Floor
Boston, MA
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Agenda
8:00 a.m. to 8:30 a.m. —
Networking and Registration
8:30 a.m. to 10:00 a.m. —
Program
The burgeoning popularity of social media, both inside and outside the boundaries of the corporate world, has introduced myriad new opportunities for businesses – and countless risks. This Foley Executive Briefing Series program explored the world of social media, including what’s new, what you need to know, and how you can protect your company from the risks associated with social media.
Topics included:
- Prevailing online trends affecting business across industries
- Developments in search techniques, YouTube, and advertising on the Web
- Tools to protect your brand on the Internet
- When and how to inform your employees about the proper use of social media
- How to prevent your trade secrets from inadvertent disclosure – or intentional misappropriation – from social media
Panelists:
- Brian Schmidt, Head of Office for Google Boston
- Russell Beck, Moderator, Foley IP Litigation, Information Technology & Outsourcing, and Privacy, Security & Information Management Partner
- Nicole Gage, Foley IP Litigation and Trademark, Copyright & Advertising Senior Counsel
Protecting Your Brand, Reputation, and Secrets in the Age of Social Media is part of the Foley Executive Briefing Series. Learn more about programs in the series at www.Foley.com/FEBS.