With a history spanning more than 165 years, Foley & Lardner LLP has deep experience securing, protecting, managing, and enforcing trademarks and copyrights to protect our clients' intellectual property (IP) rights. We were there for our clients when the first trademark was registered in 1870, the first international trademark agreement was signed at the Paris Convention in 1883, and when the Berne Convention of 1886 was held to promote harmonization of international norms in copyright law. And we are here today, working closely with our clients to safeguard their brands, images, and IP portfolios in a world that has become brand-focused, high-tech, high-speed, 3-D, digital, and oftentimes virtual — in which information moves around the world with the push of a button.Our clients — many of whom own well-known brands ranging from Fiskars® and Shape® Magazine to Nissan® and Sub-Zero® — rely on our attorneys for optimal protection of their identity, brand, designs, and reputation, and to manage their valuable IP portfolio wherever and whenever needed.
We represent a broad range of companies in a variety of industries. To deliver business insight that truly adds value, our attorneys strive to fully understand each client's:
Operations, business goals, and industry
Competitive environment
Brand management
Packaging and advertising
Opportunities and threats
Acquisition/divestiture strategies
Shareholder value
Based upon the insight gained, we help our clients plan and implement programs to clear, select, register, and enforce trademark, copyright, and related rights throughout the world — as we strive to exceed expectations and deliver high-value results.
