Foley Attorneys Explore IP Considerations for AI-Generated Logos

Foley & Lardner LLP attorneys Von Bryant, Norm Rich, and Alex Liederman authored the Bloomberg Law article, “AI-Generated Logos Require Careful Steps to Protect IP Rights.”

The authors explore the complex intersection of artificial intelligence and intellectual property law, sharing insight on how AI-generated content is considered under trademark and copyright regimes.

“Purely AI-generated logos may be protected as trademarks, but they may be ineligible for copyright protection,” the authors conclude. “Companies that seek dual IP protection should build in substantial, demonstrable human authorship, whether by starting with a human design or materially modifying the AI output, before seeking both trademark and copyright protection.”