Ganoza Quoted on Lululemon/Under Armour Design Patent Litigation

17 July 2017 The Washington Post News
Partner Laura Ganoza was quoted in an article in The Washington Post, “The Battle Over a $52 Sports Bra Goes to Court,” which covered the patent and trademark infringement case that Lululemon Athletica has brought against Under Armour over a strappy sports bra against the backdrop of a $1 billion market share for the apparel.

Ganoza explained that these kinds of lawsuits are rare in the fashion industry as few retailers are willing to go through the trouble — or expense — of securing design patents for their products. She also explained that “this is a long, expensive process — we’re talking at least a year and half, and several thousand dollars — just to get the patent. That’s a lifetime in the fashion industry, where the lifespan of an article of clothing is a season, if you’re lucky.”

Lululemon, which has more than three dozen design patents, “clearly sees this bra as a product that’s going to have a long shelf life,” Ganoza added.

Insights

Do You Know What IMMEX Stands For?
16 July 2019
Dashboard Insights
Does The U.S. Need STRONGER Patents?
16 July 2019
PTAB Trial Insights
California Establishes Fund to Combat Wildfire Threats
15 July 2019
Renewable Energy Outlook
There’s No Place Like Home – But Is That a Reasonable Accommodation?
15 July 2019
Labor & Employment Law Perspectives
Review of 2020 Medicare Changes for Telehealth
11 December 2019
Member Call
2019 NDI Executive Exchange
14-15 November 2019
Chicago, IL
MAGI’s Clinical Research Conference
29 October 2019
Las Vegas, NV
Association for Corporate Counsel Annual Meeting 2019
27-30 October 2019
Phoenix, AZ