Lee Discusses Implications of Washington Redskins Name Change

16 July 2020 Corporate Counsel News
Of Counsel Andrew Lee was quoted in the Corporate Counsel article, “With Name Change, Redskins’ In-House Counsel Must Consider Trademark Uses, Sponsorship Agreements,” about the far-reaching impact of the Washington Redskins changing its name.
The team announced this week that it would retire its name and rebrand amid growing external pressures.
The rebranding process will be much like any other corporate name change, Lee said. “In the sports world, particularly in the NFL, there is value and activation around a team’s name and logo.”
Legally, there is a good reason for not having retired the Redskins name and logo. The name and logo have been a trusted source to the consuming public. “But there’s a historical meaning that predates that use and offends a growing segment of that consuming public, so the entity is also perceived as being a source or origin of that offense—a good reason to make a change regardless of whether the courts say you can keep the name as a registered trademark,” Lee said.

Related Services


Review of Recent Whistleblower Developments
30 July 2021
Legal News: Whistleblower Developments
$4.24M Now the Average Cost Per Data Breach!
30 July 2021
Internet, IT & e-Discovery Blog
Podcast Episode 56: All Things Summer Associate Recruiting
30 July 2021
Foley Career Perspectives
Foley Podcast to Live Panel Discussion
29 July 2021
Foley Career Perspectives
30th Annual Law of Product Distribution & Franchise Seminar
29 September | 7 & 20 October 2021
Milwaukee | Chicago | Dallas
7th National Telehealth Summit
4-5 October 2021
Miami Beach, FL
AHLA Fraud & Compliance Forum
21-22 September 2021
Baltimore, MD
2nd Clinical Trial Agreements Forum
16-17 September 2021
Online Livestream