Foley & Lardner LLP served as legal adviser to MMGY Global, LLC, a Peninsula Fund company, in its recent acquisition of Origin, an award-winning, outdoor-focused content and branding agency. The deal affirms MMGY Global’s continued geographic expansion in North America and adds Origin’s expertise in outdoor sport, lifestyle, and recreation brands to its extensive integrated travel and hospitality marketing services.
MMGY Global’s ongoing strategy is to grow its global footprint and ability to service existing and prospective clients worldwide. Origin is the eleventh acquisition by MMGY Global since private equity firm Peninsula Capital Partners made a significant equity investment in the company in February 2016. The investment further strengthens the company’s aggressive acquisition strategy, which includes global expansion and its commitment to integration across all travel marketing channels. With the addition of Origin’s Whistler, Montreal, and Vermont locations, MMGY Global will now have over 500 employees and operate in 16 markets globally.
Origin will become known as MMGY Origin, and its founders will remain a key part of the business as they work with the MMGY Global senior management team to grow the agency’s capabilities and extend its services across other areas of the company.
The Foley deal team was led by Partner Steven Hilfinger and included Partners Jeffrey Kopp and John Palmer, Of Counsel Kathleen Bardunias, and Associate Jeremy Burstein.
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