Facebook Now Accounts for 25% of All U.S. Pageviews

26 November 2010 Internet, IT & e-Discovery Blog Blog
Author(s): Peter Vogel

Hitwise recently reported that 1 in every 4 pageviews in the US is on Facebook, and also incredible is Facebook’s claim that people spend over 700 billion minutes per month on Facebook. Astonishing growth made even more amazing by realizing that the second place, and far behind Facebook, is YouTube with 6.39% of US pageviews and third place Google at 5.32% of US pageviews! To make Facebook’s 25% of US pageviews even more significant is that comScore reported that Facebook’s growth in the past year was 55% over the preceeding year. Pretty heady stuff, but the biggest questiona of all are- where are we headed with Social Media and will the growth continue at this kind of pace?

Get Ready for Interesting Litigation

It’s not hard to conclude that the more Social Media activity, the more likely that communications between individuals will be evidence in lawsuits. Just one more reason that individuals who participate in Social Media should be thoughtful about what they post of Social Media sites, since items posted on the Internet have a way of surviving forever as Google CEO Eric Schmidt and some people may decide they need to change their identifies because of what they’ve said and on Social Media sites. Otherwise I recommend this advice – Don’t say anything on a Social Media site that you wouldn’t want a jury to see. If jury hears something once they may believe, if a jury hears something said twice they start believing it’s true, but if a jury sees a posting on a Facebook they will believe it’s true!

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