Apple – Most Valuable Brand in the World, But Loses its Retail Guru to J.C. Penny

20 June 2011 Internet, IT & e-Discovery Blog Blog
Authors: Peter Vogel

Google was the most valuable brand name in the world for 4 years, and now Apple has finally surpassed Google as the most valuable brand.  Rounding out the top 10 are very familar names:

1. Apple
2. Google
3. IBM
4. McDonald’s
5. Microsoft
6. Coca-Cola
7. AT&T
8. Marlboro
9. China Mobile
10. GE

Of course one reason for Apple’s value has been its great success in retail. No wonder J.C. Penny hired Ron Johnson to be their new CEO (Johnson was Apple’s senior vice president of retail).

Since so much of the world is dependent on eCommerce, including J.C. Penny, it will be interesting to see how Apple and J.C. Penny fare. I wonder what this portends for the future of eCommerce?

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