Instagram Debacle Over?

21 December 2012 Internet, IT & e-Discovery Blog Blog
Author(s): Peter Vogel

There have news reports aplenty about Instragram’s about face regarding sharing users’ data that led Instragram to revert back to its 2010 Terms of Service (TOS). However a blog on the New York Times indicates that maybe all is not over with Instragram because: 

It was unclear whether reverting its terms of service would be enough to satisfy high-profile users like National Geographic, which stopped using its Instagram account in light of the moves, or other users who have aired their grievances on Twitter and Facebook.

A’s Op-Ed had an interesting list of 5 lessons that Instragram, and other Social Media sites should learn:

  1. Turns Out, There Is Some Scrutiny of Your TOS
  2. Don’t Take Your Users Where They’re Not Ready to Go
  3. Don’t Be Arrogant
  4. When You’re Wrong, Make a Real Apology
  5. Keep Your Power Users Sweet

Interesting developments since my experience is that about only 1% of users ever read TOS. Here Instragram’s attempted change to its TOS created a Social Media frenzy which rarely happens. Stay tuned since this appears far from over.

This blog is made available by Foley & Lardner LLP (“Foley” or “the Firm”) for informational purposes only. It is not meant to convey the Firm’s legal position on behalf of any client, nor is it intended to convey specific legal advice. Any opinions expressed in this article do not necessarily reflect the views of Foley & Lardner LLP, its partners, or its clients. Accordingly, do not act upon this information without seeking counsel from a licensed attorney. This blog is not intended to create, and receipt of it does not constitute, an attorney-client relationship. Communicating with Foley through this website by email, blog post, or otherwise, does not create an attorney-client relationship for any legal matter. Therefore, any communication or material you transmit to Foley through this blog, whether by email, blog post or any other manner, will not be treated as confidential or proprietary. The information on this blog is published “AS IS” and is not guaranteed to be complete, accurate, and or up-to-date. Foley makes no representations or warranties of any kind, express or implied, as to the operation or content of the site. Foley expressly disclaims all other guarantees, warranties, conditions and representations of any kind, either express or implied, whether arising under any statute, law, commercial use or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Foley or any of its partners, officers, employees, agents or affiliates be liable, directly or indirectly, under any theory of law (contract, tort, negligence or otherwise), to you or anyone else, for any claims, losses or damages, direct, indirect special, incidental, punitive or consequential, resulting from or occasioned by the creation, use of or reliance on this site (including information and other content) or any third party websites or the information, resources or material accessed through any such websites. In some jurisdictions, the contents of this blog may be considered Attorney Advertising. If applicable, please note that prior results do not guarantee a similar outcome. Photographs are for dramatization purposes only and may include models. Likenesses do not necessarily imply current client, partnership or employee status.


Related Services