The Hidden Price of Free Webmail

04 October 2013 Publication
Authors: Peter Vogel

E-Commerce Times

Google’s automated email scanning processes are not sinister. Nor are they an uninvited invasion of privacy. Rather, they expressly protect webmail users against spam and malware, and that is a good thing. If folks sign up for free webmail, they should not be surprised by these policies, which are quite clear, and have been publicized in articles and news reports.

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No one expects a free lunch. So when people use a free webmail service, many assume they will be bombarded with advertising. Why? Obviously, because the webmail services make money by commercializing the content of the webmail!

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