Google Autocomplete's Brushes With Libel

25 August 2014 Publication
Authors: Peter Vogel

E-Commerce Times

Will Google Autocomplete have to be filtered to alter predictions in different countries, and even for various key words? Since Google’s Autocomplete predictions are based on relevant searches that users have conducted previously — and also related to Google+ profile information about individuals who are being searched — Google may have to find another way to predict results.

Can an automated Google feature that ostensibly helps users with a search be a basis for libel? Courts in Germany, Italy and Hong Kong have had to field that question.

Google’s position is that there is no human intervention, and that its algorithm is based merely on what others have searched
for, or strings of words in indexed pages.

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