American Car Manufacturers Benefiting From Surge in European SUV Sales

14 March 2016 Dashboard Insights Blog

After closing out 2015 with over 9 percent sales growth year over year, European auto sales have continued to rise in January and February. Western Europe car sales rose 14 percent in February, following a January passenger car sales increase of 6.2 percent. Once all the final numbers are tallied, February is expected to be the 30th consecutive month of car sales increases in Europe, following an all-time sales low in 2013.

One area of strong growth in Europe is sales of SUVs and crossovers. SUVs grew to 22 percent of European passenger vehicle sales in 2015. SUV market share increased from 20 percent of overall sales in 2014 and 17 percent in 2013. This also mirrors the U.S. market for Trucks, SUVs, and crossover vehicles, which as we previously reported saw over 14 percent growth in 2015.

U.S. auto manufacturers are benefitting from the growth in the European SUV market. Ford in particular saw its European sales grow 18 percent in February 2016. Two Ford models, the EcoSport and the Kuga, had over 30% sales increases in February. The forecast for SUV sales signals continued growth for Ford in Europe: the market for small SUVs in Europe’s top markets is expected to double by 2018.

This blog is made available by Foley & Lardner LLP (“Foley” or “the Firm”) for informational purposes only. It is not meant to convey the Firm’s legal position on behalf of any client, nor is it intended to convey specific legal advice. Any opinions expressed in this article do not necessarily reflect the views of Foley & Lardner LLP, its partners, or its clients. Accordingly, do not act upon this information without seeking counsel from a licensed attorney. This blog is not intended to create, and receipt of it does not constitute, an attorney-client relationship. Communicating with Foley through this website by email, blog post, or otherwise, does not create an attorney-client relationship for any legal matter. Therefore, any communication or material you transmit to Foley through this blog, whether by email, blog post or any other manner, will not be treated as confidential or proprietary. The information on this blog is published “AS IS” and is not guaranteed to be complete, accurate, and or up-to-date. Foley makes no representations or warranties of any kind, express or implied, as to the operation or content of the site. Foley expressly disclaims all other guarantees, warranties, conditions and representations of any kind, either express or implied, whether arising under any statute, law, commercial use or otherwise, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Foley or any of its partners, officers, employees, agents or affiliates be liable, directly or indirectly, under any theory of law (contract, tort, negligence or otherwise), to you or anyone else, for any claims, losses or damages, direct, indirect special, incidental, punitive or consequential, resulting from or occasioned by the creation, use of or reliance on this site (including information and other content) or any third party websites or the information, resources or material accessed through any such websites. In some jurisdictions, the contents of this blog may be considered Attorney Advertising. If applicable, please note that prior results do not guarantee a similar outcome. Photographs are for dramatization purposes only and may include models. Likenesses do not necessarily imply current client, partnership or employee status.

Related Services

Insights