How to Use Social Media to Your Advantage

Social media is changing the way companies do business and build their businesses. In this session, panelists will discuss how businesses use social media as a marketing tool, which tools can work for your business, and how to monetize the data created from social media.

Moderator
Christopher J. McKenna, Partner, Foley & Lardner LLP

Panelists
Tom Boyd, Innovation Architect, Harley-Davidson Motor Company
Spencer Bramson, Chief Imagination Officer and Founder, Influencers@™
Lara Hanson, Director of Digital Strategy and Solutions, Qwasi, Inc.
Ian J. Karnell, Chief Executive Officer, Offergraph, Inc.