Social Media and #Influencer Issues in the Fashion, Apparel & Beauty Industry

23 July 2019 Web Conference Past Event

Location

Web Conference

Agenda

12:00 p.m. – 1:00 p.m. ET

Businesses are spending billions of advertising dollars a year to reach the followers of “social media influencers.”

The informal nature of social media, however, makes it easy to overlook the legal implications of utilizing such influencer marketing. 

Join Jessica Cardon, experienced Deputy General Counsel with Quality King Distributors/Perfumania Holdings (a specialty retailer and distributor of fragrances and beauty products), and Laura Ganoza and Katherine Califa from Foley’s Fashion, Apparel & Beauty team as they discuss legal best practices for brand owners, including:

  • Guidelines for Marketing Department Training
  • Tips for Vetting Influencers
  • Overview of Applicable Federal Trade Commission (FTC) Endorsement Guidelines
  • Key Terms for Agreements with Influencers
  • Interacting with Third-Party Content on Social Media

CLE Information:

Foley & Lardner LLP will apply for CLE credit after the program, wherever applicable. Foley & Lardner LLP certifies that this activity has been approved for California MCLE credits by the State Bar of California in the amount of 1.0 General credit hour. Foley & Lardner LLP is a State Bar of California MCLE approved provider. Please note that participants must log in to the web portion on the date of the event and answer the CLE polling question; credit may not be obtained by viewing and/or listening to a program recording after the event. Certificates of attendance will be distributed to eligible participants approximately eight weeks after the webinar via email.

This program is appropriate for newly admitted and experienced attorneys. 

For more information on this web conference, please contact Taylor Banister at tbanister@foley.com.

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Social Media and #Influencer Issues in the Fashion, Apparel & Beauty Industry

Location

Web Conference

Agenda

12:00 p.m. – 1:00 p.m. ET