Martin Quoted on Intellectual Property Strategy

Partner Matt Martin was quoted in an Inside Counsel article, “Intellectual Curiosity,” on November 1, 2015. The article discussed why the C-suite and boards need to spearhead intellectual property strategy. Martin was quoted saying, “If you are a GC and you don’t have a chief intellectual property officer, you need to communicate what the engineers are saying to the business people. Everything moves faster now, information is out a lot quicker, product timelines are condensed and the consumer timeline is faster as well, which makes it more critical to tie technology into intellectual property…You need to have that person who can bridge that gap, tell the C-suite and the board how technology and business plans can dovetail, and justify legal spend on intellectual property.”