Protecting Your Brands And Content On The Internet And New Media Applications

The explosion of online commerce and social networks have dramatically expanded business and marketing opportunities, but companies must also combat additional risk that these opportunities provide. This panel discussion will focus on how to minimize those risks while still maximizing your brands and protecting your proprietary content in various new media platforms. Specifically, the panel will address:

• Use of trademarks through social networking sites—dilution, infringement, and confusion issues
• New advertising trends—opportunities and pitfalls
• Contributory liability of Internet service providers based on unauthorized use of trademarks and copyrights under emerging standards

Panelists:

• Keith Hunt, Legal Counsel, Labatt Breweries of Canada
• Heidi Constantine, Counsel, Metropolitan Life Insurance Company
• Jonathan Moskin, IP Litigation Practice
• Stanley Pierre-Louis, VP & Assistant General Counsel, Viacom Inc.
• Karin Segall, Trademark, Copyright & Advertising Practice
• Julius Towers, Senior Counsel Copyrights & Trademarks, Bristol-Myers Squibb
• Mimi Datta, Honeywell International Inc., Trademark Attorney