Foley & Lardner LLP represented Sacramento-based tech company Webconnex, LLC (“Webconnex”) in its strategic investment by private equity firm GreyLion Capital. The terms of the transaction were not disclosed.
Webconnex is a leading provider of ticketing and event management software, as well as fundraising, donor management, integrated payments, and event-based registration solutions. Since its founding in 2008, Webconnex has helped more than 60,000 organizations process over $3 billion in transaction volume. As part of the investment, GreyLion Capital partners Henry Heinerscheid and Chip Baird will join Webconnex’s Board of Directors alongside Webconnex co-founders John Russell and Eric Knopf.
GreyLion Capital focuses on investing in high-growth businesses in the lower middle market. The investment will help Webconnex scale various components of its businesses, including by hiring new personnel, expanding sales and marketing functions, accelerating new product development, introducing enterprise technology systems, and creating new value-add services for its end customers.
“It is incredibly fulfilling to help a company like Webconnex navigate today’s complicated tech, financial and strategic environment. John and Eric are succeeding in a dynamic, competitive business while never losing focus on their core values, their customers, their employees, and their families,” said Foley M&A Partner Chris Rasmussen. “It has been a pleasure to work with them on such an important step in their company’s growth.”
Webconnex Co-Founder Eric Knopf said, “Chris and his team at Foley were incredible to work with and guided us the entire way through our deal. They were true advocates and helped us reach an outstanding outcome with our new partners.”
The Foley deal team was led by Partner Chris Rasmussen, with significant contributions from Partners Steve Good, Chris McKenna, Belinda Morgan and John Litchfield, Special Counsel Catherine Zhu, Senior Counsel Trevor Currie, and Associates Shannon Lins and Zoe Uvin.
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