Jeffrey H. Greene

Partner

Overview

Jeffrey Greene is a partner with Foley & Lardner LLP based in the firm’s New York office where he is a member of the Intellectual Property Department and co-chairs the Fashion, Apparel, and Beauty Industry Team. He is also the former chair of the Trademark Copyright & Advertising Practice and the former Vice Chair of the IP Department.

Jeff focuses on strategic foreign and domestic brand counseling and protection including the creation, development, expansion and enforcement of global trademark portfolios, creative brand enforcement strategies, licensing of brand assets and advertising.

Jeff also advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, agreement drafting, licensing and negotiation and transfer issues. He has extensive experience addressing all of these issues for startups/emerging companies and established companies across a variety of industries including financial services, technology, fintech, media, consumer products, retail and fashion. On the life sciences front, Jeff has experience helping pharmaceutical, biotech, digital health and other life sciences companies – from emerging companies to well-recognized brands – obtain and enforce foreign and domestic trademark rights for drug and device names and related offerings.

Jeff is an active member of the International Trademark Association, where he currently serves on the US Roundtables Project Team and the New Member Outreach team. He previously served on the Leadership Development Committee, where he co-chaired the Leadership Labs Subcommittee, the US Programs Committee for INTA annual meetings (2010, 2008), and the Alternative Dispute Resolution Committee. He has also served on the Trademarks and Unfair Competition Committee of the New York City Bar Association. 

Recognition

Jeff is regularly recognized as a top trademark lawyer and included in leading publications and directories such as Legal 500, Managing Intellectual Property and World Trademark Review 1000 (WTR).

Presentations

  • Guest Lecturer, “Trademark Basics and Issue Spotting in Business Transactions and Licensing.” Cornell Tech (Fall 2021)
  • Guest Lecturer,  “Basic Knowledge and Issue Spotting for Emerging Growth Companies and Venture Capital Financing” Wharton School of the University of Pennsylvania (Spring 2020, Spring 2021)

Publications

  • Co-author, “Nonprofit Toolkit: Intellectual Property Manual,” New York Lawyers for the Public Interest (NYLPI) (August 2020)
  • Co-author, “Mirror Image: Using UK and US Case Law to Protect Publicity Rights,” World Trademark Review (July 2020)
  • Co-author, “How US Case Law Can Help Well-known Faces Protect Their Publicity Rights,” World Trademark Review (June 2020)
  • Co-author, “The State of Scandalous Trademarks Post-Brunetti,” Law360 (April 2020)
  • Co-author, “What’s in a Name? Business-Friendly Trademark Counseling in the Startup Scene,” World IP Review (February 2020)
  • Co-author, “Computer Generated Models: Intellectual Property and Advertising Risks,” New York Law Journal (March 2019)
  • Co-author, “Is Artificial Intelligence the Newest Trend in Fashion?,” New York Law Journal (August 2018)
  • Co-author, “What Can Blockchain Technology Do for the Fashion Industry?,” FashNerd (April 2018)

Education

  • Yeshiva University, Benjamin N. Cardozo School of Law (J.D., 1996)
    • Articles editor, Journal of International and Comparative Law
  • Cornell University (B.A., 1992)
    • History and Theater Arts

Professional Memberships

  • International Trademark Association (INTA)
  • New York City Bar Association
  • American Bar Association
  • Retail Marketing Society

Admissions

  • New York