Prominent Trademark and Advertising Partner Jeffrey Greene Returns to Foley in New York

Foley & Lardner LLP announced today that Jeffrey Greene has rejoined the firm’s Trademark Copyright & Advertising Practice Group as a partner in its New York office. Greene, who was previously a partner at Foley from 2007-2017, joins the firm from Cooley LLP, where he had chaired its Trademark & Advertising Practice.

Greene’s practice focuses on strategic foreign and domestic brand counseling and protection, including the creation, development, expansion and management of global trademark portfolios, creative brand enforcement strategies, the licensing of brand assets and advertising. He also advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, as well as agreement/contract drafting, licensing and negotiation and transfer issues.

Greene has extensive experience representing both startups and established companies across a variety of industries, including financial services, technology, fintech, media, consumer products, retail and fashion. He also has specialized experience helping pharmaceutical, biotech, medical device and other life sciences companies obtain and enforce foreign and domestic trademark rights for drug and device names.

“Jeff was a valued member of the IP department during his 10 years at Foley, and we are pleased to welcome him back to the team,” said Mark Diliberti, co-chair of the firm’s Trademark, Copyright & Advertising Practice. “His wealth of experience will add significant depth to our established bench of IP attorneys and the services we offer our global clients.”

Greene is routinely recognized as a top trademark and advertising attorney by leading outlets, such as World Trademark Review 1000 (WTR), Managing Intellectual Property and The Legal 500. He is a member of the International Trademark Association (INTA), where he currently serves on the U.S. Roundtables Project Team and the Law Firm Committee. Greene previously co-chaired the Leadership Labs Subcommittee and served on the Leadership Development Committee, the U.S. Programs Committee for INTA annual meetings, and the Alternative Dispute Resolution Committee. He has also served on the Trademarks and Unfair Competition Committee of the New York City Bar Association.

“Jeff is a highly respected trademark and advertising attorney in New York, and his return to Foley will provide our clients with a tremendous resource,” said Peter Wang, managing partner of Foley’s New York office. “We expect a number of synergies with Jeff’s practice, including working with our Trademark Litigation Practice, headed by Rob Weisbein and Jon Moskin, whom Jeff knows and works well with.”

“It’s a pleasure to return to Foley and have the opportunity to work again with so many outstanding lawyers and practice groups,” said Greene. “The firm’s collaborative culture is unparalleled in the legal industry, and its national platform supports my practice perfectly. I’m excited to return ‘home’ and look forward to leveraging the depth of Foley’s capabilities to provide the highest level of service to my clients.”

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