Foley & Lardner LLP represented New Enterprise Associates (NEA) as the lead investor in the $20 million Series A funding round for Bluefish, an AI marketing platform that helps advertisers understand and refine how they are showing up in AI queries. The funding round was also led by Salesforce Ventures.
The Bluefish platform is purpose built for the needs of enterprises and global brands to navigate the consumer AI shift. Bluefish provides granular visibility into brand performance across AI assistants at the product, audience, and even AI model level. The platform is designed for the most sophisticated marketing organizations, offering data transparency, granular controls, and deploying KPI-driven strategies that tune brand content for specific requirements. The funding will support expanding Bluefish’s product suite and hiring, with a focus on its client-facing and engineering teams.
NEA는 기업가들이 여러 단계, 분야 및 지역에 걸쳐 혁신적인 비즈니스를 구축할 수 있도록 지원하는 데 중점을 둔 글로벌 벤처 캐피탈 회사입니다. NEA는 창업 단계부터 기업공개에 이르기까지 기업 라이프사이클의 모든 단계에서 기술 및 헬스케어 기업에 투자합니다. 이 회사의 오랜 투자 실적에는 270개 이상의 포트폴리오 기업 IPO와 450건 이상의 인수합병이 포함됩니다.
The Foley team was led by partner Louis Lehot and included associate Trevor Mullin.
