Foley Represents NEA as Lead Investor in Series A Funding for AI Marketing Platform Bluefish

Foley & Lardner LLP represented New Enterprise Associates (NEA) as the lead investor in the $20 million Series A funding round for Bluefish, an AI marketing platform that helps advertisers understand and refine how they are showing up in AI queries. The funding round was also led by Salesforce Ventures.

The Bluefish platform is purpose built for the needs of enterprises and global brands to navigate the consumer AI shift. Bluefish provides granular visibility into brand performance across AI assistants at the product, audience, and even AI model level. The platform is designed for the most sophisticated marketing organizations, offering data transparency, granular controls, and deploying KPI-driven strategies that tune brand content for specific requirements. The funding will support expanding Bluefish’s product suite and hiring, with a focus on its client-facing and engineering teams.

NEA is een wereldwijd durfkapitaalbedrijf dat zich richt op het helpen van ondernemers bij het opbouwen van transformerende bedrijven in verschillende stadia, sectoren en regio's. NEA investeert in technologie- en gezondheidszorgbedrijven in alle stadia van de levenscyclus van een bedrijf, van de zaaifase tot de beursgang. De firma heeft een lange staat van dienst op het gebied van investeringen, waaronder meer dan 270 beursgangen van portfoliobedrijven en meer dan 450 fusies en overnames. 

The Foley team was led by partner Louis Lehot and included associate Trevor Mullin.