Strategic Use of IP in the Food Industry

Using a commercially successful food product as an example, presenters will illustrate the overlapping design patent and trademark protections for product configuration.

We also will discuss opportunities for obtaining patent rights relating to food products and the Supreme Court’s decision in A.M.P. v. Myriad Genetics’ effect on pursuing these protections. Opportunities and limitations will be illustrated with examples of successful patent infringement enforcement as well as the recently issued U.S. Patent and Trademark Office (USPTO) guidelines for the examination of patent applications to products containing natural materials.

Key Web Conference Takeaways:

• The importance of proactive protection for design elements of food products and packaging
• Strategies for securing and commercially exploiting the exclusive rights to food product design elements
• Strategies for integrating patent protection of innovative food products with other approaches to brand protection
• Understanding the USPTO’s interpretation of the Supreme Court’s Myriad decision, as well as Myriad’s effect on potential patent coverage of food products

Oradores

• Michael D. Flanagan, Partner, Foley & Lardner LLP (Moderator)
• Charles G. Carter, Partner, Foley & Lardner LLP
• Richard J. McKenna, Partner, Foley & Lardner LLP

There is no cost to participate in this program, but pre-registration is required. We look forward to having you join us. For more information, please contact Zulaikha Rahim at [email protected].

A Foley & Lardner LLP solicitará créditos CLE após o programa, quando aplicável. A Foley & Lardner LLP certifica que esta atividade foi aprovada para créditos MCLE da Califórnia pela Ordem dos Advogados da Califórnia no valor de um crédito geral. A Foley & Lardner LLP é um provedor aprovado pela Ordem dos Advogados da Califórnia para MCLE. Observe que os participantes devem fazer login tanto na teleconferência quanto no Adobe Connect na data do evento; não é possível obter créditos assistindo e/ou ouvindo uma gravação do programa após o evento.