Proteger a sua marca na era das falsificações, contrafacções e plataformas virais: Estratégias avançadas de PI para a indústria de cosméticos

Na quinta-feira, 9 de outubro, Kiri Lee Sharon, sócia da Foley, falará no painel "Protegendo sua marca na era das cópias, falsificações e plataformas virais: Advanced IP Strategies for the Cosmetics Industry" no Fórum Legal, Regulatório e de Conformidade do American Conference Institute (ACI) sobre Cosméticos e Produtos de Cuidados Pessoais Edição da Costa Oeste em Santa Monica, Califórnia.

Viral dupes and counterfeit lookalikes can hit the market within weeks—or even days—of new beauty product launches. In the cosmetics, personal care, and beauty tech industries, this rapid cycle poses real risks in eroding ROI and brand equity. This session will share advanced, practical strategies for protecting and enforcing your rights.  Topics include:

• Building layered IP protection (trademarks, trade dress, design patents, and utility patents) for everything from hero to seasonal products
• Coordinating product development, marketing, and legal teams to lock in rights before product launch
• How and where to enforce your rights and tailoring this strategy to your goals  
• Recognizing when a “dupe” crosses the line into infringement

Click here to visit the conference website with more details.