Foley Represents NEA as Lead Investor in Series A Funding for AI Marketing Platform Bluefish

Foley & Lardner LLP represented New Enterprise Associates (NEA) as the lead investor in the $20 million Series A funding round for Bluefish, an AI marketing platform that helps advertisers understand and refine how they are showing up in AI queries. The funding round was also led by Salesforce Ventures.

The Bluefish platform is purpose built for the needs of enterprises and global brands to navigate the consumer AI shift. Bluefish provides granular visibility into brand performance across AI assistants at the product, audience, and even AI model level. The platform is designed for the most sophisticated marketing organizations, offering data transparency, granular controls, and deploying KPI-driven strategies that tune brand content for specific requirements. The funding will support expanding Bluefish’s product suite and hiring, with a focus on its client-facing and engineering teams.

A NEA é uma empresa global de capital de risco centrada em ajudar os empresários a criar empresas transformadoras em várias fases, sectores e regiões geográficas. A NEA investe em empresas de tecnologia e de cuidados de saúde em todas as fases do ciclo de vida de uma empresa, desde a fase de semente até à IPO. O longo historial de investimentos da empresa inclui mais de 270 IPOs de empresas da carteira e mais de 450 fusões e aquisições. 

The Foley team was led by partner Louis Lehot and included associate Trevor Mullin.