Intellectual Property as an Asset Class – A Discussion for Manufacturing Executives

Partner Marcus Sprow will present during Aon’s webinar titled “Intellectual Property as an Asset Class – A Discussion for Manufacturing Executives” on Tuesday, November 10, 2020.

During this presentation, Sprow along with the other presenters will discuss the importance of intangible assets as our global and innovation-driven economy has put an emphasis on intangible assets over tangible assets. These intangible assets represent over 85% of corporate enterprise value and often take the form of protectable Intellectual Property. Presenters will discuss how industry leaders manage their IP assets to focus on cash flow, liquidity, balance sheet protection, and reshaping the future.

Topics to be discussed include:

• Liberating Cash from IP Assets
• Leveraging IP Assets for Liquidity
• Holistically Managing IP Risk
• Protecting Innovation to build Enterprise Value