Foley & Lardner LLP represented Novacap, a leading North American private equity firm, in its partnership with Static Media, an Indianapolis-based company that owns and operates a portfolio of unique and passion-driven digital media brands providing content in food, lifestyle, and media and entertainment.
Founded in 2012, Static Media began solely as a content recommendation engine called ZergNet. In 2019, by leveraging ZergNet, the company started focusing on its digital media operations with organic properties, including Looper and Mashed. Static Media has since developed additional properties and acquired others, such as Tasting Table, Glam, Women.com, and The Daily Meal, leveraging its technology platform to scale its portfolio and expand its online reach.
Static Media’s partnership with Novacap further enables the company to deliver on its strategy of growing its content leadership in existing and new verticals. Static Media will continue to utilize its proprietary technology stack to support content creation and go-to-market strategies.
The Foley deal team was led by Benjamin Rikkers and Gjina Lucaj and included Cayman Weimer, Megan Fouse, Saige Gallop, Kendall Spencer, Zachary Ulewicz, Kathleen Bardunias, Arthur Phillips, Ethan Lenz, David Britton, Michael Overly, Scott Anderson, Carmen Decot, John Pamer, Leigh Riley, and Benjamin Dryden.
