Rafael Grossmann, the world’s first surgeon to perform an operation with the help of Google Glass, said that Pokémon GO represents the ultimate gamification of an “activity” app, and that he does not think the inventors of the game expected, nor planned this effect in people. Why is Pokémon GO so popular and what does it have to do with the future of medicine?
The response is augmented reality (AR) and the rising interest of people in its use. Pokémon GO is made with exactly this technology: the device, in this case your phone, transmits a live or indirect view of a physical, real-world environment that is augmented by computer-generated sensory input such as sound, video, graphics, or GPS data. In the future, augmented reality could be a built-in feature in a glass, headset, or digital contact lens.
Augmented reality differs from its most known “relative,” virtual reality (VR), since the latter creates a 3D world that completely detaches the user from reality. There are two respects in which AR is unique: users do not lose touch with reality and it puts information into eyesight as fast as possible. These distinctive features enable AR to become a driving force in the future of medicine. At the moment, there are still certain hindrances to overcome, but Grossmann thinks that AR and VR will be very common in healthcare within the next three to five years.
Please join us on Thursday, December 8, 2016, for sandwiches, refreshments, and a discussion regarding the biggest obstacles to implementing AR in healthcare, as well as examples of how it is already being used to advance medicine.
Tristan Dwyer, Vice President, Technology, White Rhino Inc.
James A. Gardner, MBA, Management/Marketing Consultant, Topline Partners
Dennis J. Solomon, Founder, iHoloDeck
John Werner, Vice President, Strategic Partnerships, Meta Co.
Participation in this event is free for all Foley employees and their guests, but pre-registration is required. Please contact Shabbi Khan at email@example.com to obtain the discount code prior to registering online.
For all other persons interested in attending, tickets are priced at $30 until 8:00 p.m. on December 7; $40 after then and at the door on December 8, availability permitting.
To learn more or register, click here.