Partner Nate Lacktman was quoted in an mHealth Intelligence article, “Asynchronous Telehealth Gives Providers an Alternative to DTC Video,” about why asynchronous – or store-and-forward - telehealth could be poised to take over the direct-to-consumer market.
Lacktman, who spoke earlier this month at Xtelligent Healthcare Media’s Value-Based Care Summit on Telehealth in Atlanta, laid out the operational and strategic differences between audio-visual telemedicine platforms and asynchronous services, which he called “the next big thing” in consumer-oriented telemedicine. Video-based telehealth programs require that both patient and provider be online and in front of a video screen at the same time, he said, while store-and-forward platforms aren’t that rigid, allowing patient and provider to access the platform when and where they want.
“This is a huge operational cost,” he said of video-based programs. “It’s called friction” because coordinating the scheduling between patient and physician availability can be a “real pain,” he added.