Who Reads Terms of Service, Privacy Policies or Click Agreements?

27 October 2010 Publication
Authors: Peter Vogel

E-Commerce Times

To most people, a click agreement is just a speed bump on the way to purchasing goods or services while using websites and participating in social media. Because I teach a law school class in this area, my students and I may be the only people on Earth to regularly review them. However, courts generally enforce the terms of click agreements, since the user has to manifestly agree, or not get the goods or services.

Over the last couple of years, in presentations around the U.S. about social media, I've asked audience members whether they take the time to read website terms of service (TOS), privacy policies or click wrap agreements. Very few have raised their hands.

At a recent SIM (Society of Information Management) Advanced Practice Council conference, one of the CIOs summed up the reasons: "Why bother, since we all know what the TOS, privacy policies and click wrap say?"

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