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The Business of Sports

Visionaries, Investors, and Athletes Building the Future of Sports

Join us in San Francisco for an invitation‑only gathering of leaders, innovators, and visionaries redefining the future of sports and the global sports business landscape. This immersive afternoon will bring together executives, athletes, and creators who are driving major shifts across technology, media, and finance in the sports and entertainment space.

From sports business trends to cutting‑edge sports business insights, our program is designed for sophisticated, sports‑oriented businesspeople looking to understand where the industry is moving next — and who is accelerating that change. Attendees will explore fresh perspectives on sales and revenue generation in sport business, groundbreaking directions in sports technology, and the forces shaping new markets and high‑growth opportunities across leagues, teams, and entertainment.

Our conversations go beyond analysis. Guests will hear firsthand from individuals who have built, led, and transformed some of the most influential organizations in sports — and who continue to shape the velocity of the industry’s future.

The program is an invitation-only event. If you are interested in attending, please contact us using the button below.

Industry Leaders Shaping What Comes Next

This year’s lineup features championship‑winning athletes, globally recognized executives, and sports dealmakers who operate at the center of sports, business, and culture. Speakers include:

  • Reggie Bush — College Football National Champion, professional champion, and one of the most influential figures in modern athlete branding
  • Jon Gieselman — Chief Growth Officer, Connectivity & Platforms, Comcast, an expert in marketing strategies for technology and media companies
  • Jeff Goodby — Co‑Chairman of Goodby Silverstein & Partners and a defining voice in sports brand storytelling and sports brand activations
  • David Mulugheta — President of Athletes First and one of the most notable agents in professional sports
  • Tamika Tremaglio — Global Leader of Sports at Secretariat and former Executive Director of the NBPA

Together, these leaders offer rare access to perspectives on emerging sports leagues, new sports leagues, athlete‑driven innovation, and the evolution of sports media. Their insights will illuminate the transformative wave of athlete brand power, the expanding market of NIL business opportunities, and the rapid rise of NIL women’s sports shaping modern competition and commerce.

Reggie Bush
Founder and CEO, United Athletes Tour; College Football National & Super Bowl Champion; Heisman Trophy winner
Jon Gieselman
Chief Growth Officer, Connectivity & Platforms, Comcast
Jeff Goodby
Co-Chairman and Partner, Goodby Silverstein & Partners
David Mulugheta
President, Athletes First
Tamika Tremaglio
Global Leader of Sports, Secretariat; Former Executive Director, NBPA

Program Agenda

Arrive at the venue and check in.

Hear opening remarks from Jon Israel, Partner, Co-Chair of Sports & Entertainment, Foley & Lardner LLP at 2:30 pm.

Moderator: Natasha Allen, Partner, Foley & Lardner LLP

Panelists:

  • Shadi Bakour, Co-Founder and CEO, PATH Water   ​
  • Troy Jones, Co-Founder and CEO, StatusPRO 
  • Fitz Reid, General Counsel and Chief Operating Officer, Hunterbrook Media; GP, Rolo Ventures    ​
  • Valeria Williams, Vice President, General Counsel, Tennessee Titans​

Moderator: Trey McDonald, Partner, Foley & Lardner LLP

Panelists:

  • Bryan Burney, Head of Marketing, Athletes First
  • Margaret Johnson, Chief Creative Officer, Goodby Silverstein & Partners     ​
  • David Mulugheta, President, Athletes First 
  • Tamika Tremaglio, Global Leader of Sports, Secretariat; Former Executive Director, NBPA

Enjoy a quick break before resuming sessions.

Moderator: Meredith Vellines, Head of Communications, Goodby Silverstein & Partners

Panelists:

  • Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast
  • Jeff Goodby, Co-Chairman and Partner, Goodby Silverstein & Partner

Moderator: James Carlos McFall, Partner, Foley & Lardner LLP

Panelists:

  • Reggie Bush, Founder and CEO, United Athletes Tour; College Football National & Super Bowl Champion; Heisman Trophy winner
  • Terrence Murphy, Founder, TM5 Team and The Terrence Murphy Companies; Former NFL player.
  • Daniel Porter, Co-Founder and CEO, Overtime Sports, Inc.

Hear closing remarks from James Carlos McFall, Partner, Foley & Lardner LLP at 6:00 pm.

Network with fellow industry leaders.

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