Lights, Camera, Action: Managing the Media

This session presented a practical and lively discussion about the best strategy in dealing with the scrutiny of TV news, when the spotlight of public awareness shines on your company’s activities. Harlan Loeb, a public relations expert experienced in advising clients in high-profile controversies, Tom Hudson, the editor of a daily nationally-syndicated TV business program shown in 140 markets and Indianapolis TV reporter Jay Hermacinski offered varied perspectives about how best to convey your message to the public. The discussion also offered practical advice for dealing with chat-room and anonymous e-mail postings about your organization.