International markets continue to have great impact on the success or failures of a company. Latin America, China, India and other markets present areas for explosive business development, and interest and opportunities in these markets have increased dramatically over the last few years. Europe and Japan continue to be fertile areas for business dealings. For U.S. businesses, the opportunities are unprecedented but require careful consideration of business structure and the protection of technology and intellectual property (IP) assets. This panel will explore:
- Where are the opportunities?
- Strategies for effective procurement, exploitation and enforcement of IP assets
- Structuring international business transactions; leveraging your partner’s strengths, minimizing your shortcomings
- International technology transfer, licensing, and portfolio management