Getting The Most Out Of Your IP

Ever escalating competitive and budgetary pressures command innovative approaches to manage and benefit from IP portfolios. Success demands a comprehensive approach that considers the full IP lifecycle. Drawing the right innovation out of the business and timely realizing IP protection is not only essential to maintaining and enhancing competitiveness in existing markets, but also to succeeding in new markets. Intelligently managing and enforcing the business’ IP portfolio is more important than ever in these economic times. This panel will discuss practical approaches to:

• Establishing processes within the business for identifying important and potentially valuable innovation for protection within the IP portfolio
• Implementing creative IP preparation and prosecution strategies to accelerate allowance of essential IP to the business
• Using new strategies for cultivating and optimizing the IP portfolio beyond the core needs of the business and toward revenue generation
• Identifying future trends in IP enforcement legal fee arrangements and bringing the sometimes competing interests of clients, counsel, and financiers into alignment
• Putting the IP portfolio to work for the business through new IP enforcement financing arrangements

Panelists:

• Michael Bishop, General Counsel, AT&T Intellectual Property, Inc.
• Fernando Borrego, Senior Counsel – BASF Corporation
• Vincent Castiglione, General Counsel, Coby Electronics Corporation
• Kevin Cranman, General Counsel, Ericsson Television Inc.
• Jim Ewing, Vice-Chair, Chemical, Biotech & Pharma Practice
• Amar Thakur, IP Litigation Practice