Panelists will explore the special challenges facing businesses that sell directly to the consumer, including protecting consumer-oriented intellectual property and the use and impact of social media on B-to-C business.
Moderator:
John D. Lanza , Partner, Foley & Lardner LLP
Panelists:
Swami Kumaresan, Senior Vice President and General Manager, Consumer Group, Carbonite, Inc.
Gregory Schnese, Kikin, Inc.
Myk Willis, Chief Executive Officer and Founder, Myxer Inc.
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