Foley senior counsel Aaron Maguregui, co-chair of the firm’s Data Intelligence Area of Focus, is speaking at Business Research Intelligence Network’s Telehealth & Digital Healthcare Management Summit. Maguregui’s session is titled “Online Tracking Technologies: Implications under HIPAA and Beyond,” and will guide digital health organizations in assessing their use of online tracking technologies. Specifically, this presentation will address how the data derived from analytic and tracking technologies via a website or mobile application is regulated and the legal requirements an organization needs to consider before using tracking technologies to process data which may be considered Health Insurance Portability and Accountability Act (HIPAA) protected health information or otherwise personally identifiable.
Attendees will leave with a deeper understanding of:
- The action steps needed to assess compliance of an organization’s current use of online tracking technologies,
- The HIPAA implications of the use of online tracking technologies by HIPAA regulated entities, and
- The potential risks of use of online tracking technologies in a manner that does not align with regulatory requirements and guidance, beyond HIPAA.
Business Research Intelligence Network’s Telehealth & Digital Healthcare Management Summit will explore ways in which providers can embrace this revolution and leverage telehealth and digital health care to facilitate prevention and early diagnosis of life-threatening diseases, manage chronic conditions outside of the traditional health care settings, reduce inefficiencies, improve access, reduce costs, increase quality, and make health care more personalized for patients.