Strategic Use of IP in the Food Industry

Using a commercially successful food product as an example, presenters will illustrate the overlapping design patent and trademark protections for product configuration.

We also will discuss opportunities for obtaining patent rights relating to food products and the Supreme Court’s decision in A.M.P. v. Myriad Genetics’ effect on pursuing these protections. Opportunities and limitations will be illustrated with examples of successful patent infringement enforcement as well as the recently issued U.S. Patent and Trademark Office (USPTO) guidelines for the examination of patent applications to products containing natural materials.

Key Web Conference Takeaways:

• The importance of proactive protection for design elements of food products and packaging
• Strategies for securing and commercially exploiting the exclusive rights to food product design elements
• Strategies for integrating patent protection of innovative food products with other approaches to brand protection
• Understanding the USPTO’s interpretation of the Supreme Court’s Myriad decision, as well as Myriad’s effect on potential patent coverage of food products

发言人

• Michael D. Flanagan, Partner, Foley & Lardner LLP (Moderator)
• Charles G. Carter, Partner, Foley & Lardner LLP
• Richard J. McKenna, Partner, Foley & Lardner LLP

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