在仿冒、假冒和病毒平台时代保护您的品牌：化妆品行业的高级知识产权战略

10 月 9 日星期四，富理达合伙人 Kiri Lee Sharon 将在 "在仿冒、假冒和病毒平台时代保护您的品牌 "专题讨论会上发言：在加利福尼亚州圣莫尼卡举行的美国会议协会（ACI）化妆品和个人护理产品西海岸版法律、监管和合规论坛上，将发表题为 "在仿冒、假冒和病毒平台时代保护您的品牌：化妆品行业的高级知识产权战略 "的演讲。

Viral dupes and counterfeit lookalikes can hit the market within weeks—or even days—of new beauty product launches. In the cosmetics, personal care, and beauty tech industries, this rapid cycle poses real risks in eroding ROI and brand equity. This session will share advanced, practical strategies for protecting and enforcing your rights.  Topics include:

• Building layered IP protection (trademarks, trade dress, design patents, and utility patents) for everything from hero to seasonal products
• Coordinating product development, marketing, and legal teams to lock in rights before product launch
• How and where to enforce your rights and tailoring this strategy to your goals  
• Recognizing when a “dupe” crosses the line into infringement

Click here to visit the conference website with more details.