Foley & Lardner LLP represented Tidemark in its growth equity investment in AgVend, a digital engagement platform for agricultural retailers.
AgVend offers a comprehensive suite of tools designed to modernize the agricultural retail sector, including a digital commerce portal, customer relationship management (CRM) solutions, sales enablement tools, and integrated billing and payment systems. These innovations are intended to streamline operations, improve customer engagement, and enhance the overall efficiency of agricultural businesses.
Tidemark is a growth equity firm purpose-built to help companies scale and win, and this investment aligns with Tidemark’s strategy of supporting growth-stage companies that are advancing innovation in key industries. AgVend plays a significant role in the digitalization of the agriculture sector by addressing long-standing data silos and enhancing connectivity across agricultural supply chains. Through its platform, AgVend is helping to streamline operations and improve efficiency, positioning itself to contribute to the ongoing development of the agricultural economy.
The Foley deal team was led by partner Joseph Bernardi, with assistance from Talita Duarte and Trevor Mullin (Corporate/Transactions), Raj Tanden and Marina Choundas (Tax), Christopher King and William Paltz (Intellectual Property), Jennifer Urban and Alexander Misakian (Data Privacy), Mark Neuberger and Sara Higgins (Labor & Employment), Casey Knapp and Cullen Werwie (Employee Benefits), and Christopher Swift (International Trade).
