Moskin Comments on Scandalous Trademarks Decision

June 25, 2019 World Trademark Review

Partner Jonathan Moskin was quoted in a World Trademark Review article, “Iancu v. Brunetti ruling – trademark community has its say on implications of momentous US Supreme Court decision,” about a U.S. Supreme Court decision holding that a federal ban on immoral or scandalous trademarks violates the First Amendment.

While the decision means that Erik Brunetti, who has sought federal registration for the trademark “FUCT” in connection with a line of clothing, should now be able to register his claimed mark, Moskin said, he doubts many such marks or the products that bear them will ever attain wide commercial acceptance. “Mr. Brunetti’s chosen name for his streetwear brand may be a household word – but not because it adorns any of his goods and not because his goods will be found in many households,” he said

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