Partner Nate Lacktman and Senior Counsel Alexis Finkelberg Bortniker were quoted in a mHealth Intelligence
article, “Telemedicine Success Often Hinges on Aligning Providers and Payers
,” about the launch of a teledermatology program at 22 remote sites in Massachusetts.
Bortniker said the best way to establish such a program is to approach individual health plans and look for partnerships. “You have to be out there, and you have to find the right payer,” she said. “You have to do your homework and be prepared to convince them.”
Lacktman cited other deliberate efforts by providers to align with payers and embrace cooperation on coverage and reimbursement. “Too many sit back on their heels and say, ‘We’re not getting reimbursed,” he said. “But by communicating with [commercial payers], they have a chance to align their visions.”