Judge Denies TRO Attempting To Stop DIRECTV's NFL Advertising Campaign

12 August 2011 Second City Bench Memo Publication

While the National Football League’s (“NFL”) players and owners may have resolved their well-publicized labor dispute, two media giants are in the midst of their own NFL-related quarrel in federal court. Cable television provider Comcast Cable Communications, LLC (“Comcast”) this week lost its bid for a temporary restraining order (“TRO”) against rival television provider DIRECTV, Inc. (“DIRECTV”) before Judge Ruben Castillo in the Northern District of Illinois, No. 11-cv-05284.

In its complaint, Comcast alleges that DIRECTV is misleading consumers in its new advertising campaign touting its NFL Sunday Ticket football programming package as a “free” service to new subscribers. Comcast alleges that the service is anything but free because it requires a two-year contract and automatic renewal of the service in the second year at full price. The court reportedly denied the TRO because Comcast did not make the requisite showing that DIRECTV’s actions resulted in irreparable harm to Comcast. DIRECTV may have scored first in defeating the TRO, but the contest is far from over as the court set an expedited discovery schedule leading up to the preliminary injunction hearing on August 24, 2011.

Related Services

Insights

Hatch Comments on DNC-Related Construction Projects in Milwaukee
14 June 2019
Milwaukee Business Journal
Bernard Quoted on Debt-Relief Settlement with ITT Tech Lender
14 June 2019
Wall Street Journal
Dodd and Daughter Profiled in Wisconsin Golf
13 June 2019
Wisconsin Golf
Brinckerhoff Comments on SCOTUS Ruling in Patent Case
11 June 2019
Intellectual Property Magazine
Review of 2020 Medicare Changes for Telehealth
11 December 2019
Member Call
2019 NDI Executive Exchange
14-15 November 2019
Chicago, IL
Association for Corporate Counsel Annual Meeting 2019
27-30 October 2019
Phoenix, AZ
Foley's Government Contracts Annual Update
16 October 2019
Liviona, MI