Since its enactment in 2010, California’s Automatic Renewal Law (ARL) has motivated an ever-increasing number of putative class action complaints. The latest surge is due in large part to amendments that went into effect last summer that add to the statute’s requirements for businesses offering goods or services on a subscription basis. These amendments introduced specific requirements for online subscription termination options, as well as for the timing and content of reminder notices to be sent before term expiration. While less rigorous in some respects, Colorado, Delaware, Illinois, Idaho, and Virginia also enacted similar statutes that, in turn, mirror several requirements of the federal Restore Online Shoppers Confidence Act (ROSCA).
For businesses with subscription models or offerings, compliance with dynamic regulatory schemes can prove a moving target, particularly when even minor technical noncompliance exposes a company to costly litigation. Added protections like arbitration agreements with class action waivers may help to reduce the risk of expensive class action complaints, but only if properly implemented. The cases below illustrate key issues that courts have recently considered when determining whether to enforce such arbitration provisions.
The caselaw relating to the enforcement of arbitration clauses and class action waivers in the ARL context continues to develop, with the California Appellate Court’s decision in Sellers v. JustAnswer LLC, 73 Cal. App. 5th 444 (2021) setting the stage. Sellers employed the concept of constructive notice—requiring that the arbitration and class action waiver terms were “sufficiently conspicuous”—in determining that those provisions were enforceable. In arriving at its decision, the Sellers court distinguished among the varying types of internet contracts:
Each of these agreements provides users with varying degrees of notice (scrollwrap the most, browsewrap the least). Sellers was the first California decision regarding the enforceability of a sign-in wrap arbitration agreement, using criteria like the size, color, contrast, and location of the text and hyperlinks to gauge the contract’s conspicuousness. The court placed great emphasis on the “transactional context” of the agreement and acknowledged that in circumstances where a relationship is forward-looking, like a monthly membership, the consumer is more likely to review key contractual terms.
These cases follow a string of federal California precedent, including the recent Ninth Circuit case Oberstein v. Live Nation Ent., Inc., 60 F. 4th 505, 516-17 (9th Cir. 2023), which deemed a website’s terms sufficiently conspicuous because they were distinguished from the surrounding text, located directly adjacent to the action button, and the underlying transaction required a full registration process before the transaction would proceed.
Taken together, these cases can be read to provide a blueprint for an enforceable arbitration agreement and class action waiver in the ARL context.
Scrollwrap agreements provide the greatest protection. Requiring users to scroll the length of an agreement then affirmatively click “I agree” is a form of consumer notice that can provide a greater degree of certainty with respect to the enforceability of its terms. Clickwrap and sign-in wrap agreements are also viable options that may afford the consumer a more seamless user interface while still providing sufficient notice under applicable ARLs.
Ultimately, courts view the circumstances of the transaction in their totality to determine the sufficiency of notice. The Sellers factors like font size, color, contrast, and location inform the calculus, as does the context of the transaction. Recent authority signals that use of a purchase button itself may be interpreted as a form of consumer consent to an underlying set of terms, so long as they are proximally and conspicuously noticed and the express terms are readily accessible (for example, by use of a hyperlink).
Businesses offering goods or services to California consumers on a subscription basis should consult with knowledgeable counsel to develop or seek the enforcement of their arbitration agreements and class action waivers.