Customer-Focused Innovation and What to Get Right

04 September 2014 Industry Today Publication
Author(s): Pavan K. Agarwal James R. Kalyvas Andrew E. Rawlins

Industry Today

Partners Pavan Agarwal, James Kalyvas and Andrew Rawlins authored an article, “Customer-Focused Innovation and What to Get Right,” published in the September 2014 edition of Industry Today.

The article outlines key issues that next-generation manufacturers need to consider when incorporating customer needs into product development, design and marketing: protecting intellectual property, implementing the right technology and supplier agreements, and leveraging and using Big Data.

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