Solomon Explains the Benefits of Retailers Filing Patents

"As the traditional and online retailers strive to differentiate themselves from the competition, the retailers look to have their own innovations to create new products and brands to drive customer demand," says Gary Solomon, partner. He mentions that other retailer motivations for developing intellectual property, such as patents, include attracting technical talent to a company, protecting research and development investments, being able to receive research and development state tax credits, or appearing innovative to the market.

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