Foley Represents Altis in $7M Seed Funding Round

04 March 2022 News

Foley & Lardner recently represented Altis, the world’s first AI personal trainer, in its raise of nearly $7 million in seed funding. The round was led by Tel Aviv fund PentaLab, which is run by the founders of Viber and Juno.

Altis provides an unparalleled hyper-personalized fitness program, with interactive real-time coaching and program modification based on a user’s live performance. The company’s proprietary AI technology, which includes computer vision and deep learning models, first determines which exercises and regimens are best for a user based on their individual capabilities, limitations, and goals. A user’s form and performance are then monitored during training to provide real-time instruction and form guidance, as well as set, rep, and weight adjustments. Altis’s technology is delivered via a sleek, soundbar-size console that connects to any screen via HDMI, allowing easy integration into nearly any environment, from a health club, to a hotel, to a home.

Altis is launching with select commercial partners, among the first of which is Hyatt-owned Chicago Athletic Association hotel. The first Altis consoles will be deployed with the Hyatt portfolio in early-2022 before hitting the consumer market for home-use later in the year. 

The Foley team was led by Partner Louis Lehot.