This alert was developed for use as a quick reference in handling the launch of the new .XXX web domain name. Proactively protect your brand by taking advantage of the Sunrise phase and preventing others from using your company name for purposes contrary to your objective.
The new .XXX top-level domain is launching Sept. 7, 2011. Given the purpose of the .XXX top-level domain, trademark owners of non-adult brands should be very focused on protecting their intellectual property rights.
Here are some quick facts about the .XXX top-level domain:
You can visit ICM Registry's website to find more details on the .XXX launch and the Sunrise registration programs. You can also choose a registrar and use the Sunrise B registration to protect your trademark from non-legitimate use. Many registrars are currently supporting pre-registration for Sunrise B.
While the specifics are complicated, and more policies and procedures are forthcoming, two facts are clear:
Please contact Gardere Attorneys Kay Lyn Schwartz (kschwartz@gardere.com or 214.999.4702) or Jason R. Fulmer (jfulmer@gardere.com or 214.999.4487) if you have questions or would like more information about this alert.