On Friday, July 9, 2021, President Biden issued a broad Executive Order that could have significant implications for businesses across a broad spectrum of industries, including the pharmaceutical industry. As it relates to the pharmaceutical industry, the “Executive Order on Promoting Competition in the American Economy” primarily focuses on lowering drug costs to American consumers.
The Executive Order takes a “whole-of” government approach, setting forth 72 initiatives by numerous federal agencies, with the stated aim of addressing competition issues nationwide. With a focus on what it regards as “excessive market concentration,” the Executive Order targets specific industry segments, including labor markets, agricultural markets, broadband providers, Internet platform industries, healthcare markets (including insurance, hospital, and prescription drug markets), repair markets, and U.S. markets directly affected by foreign cartel activity.
Significantly, the Executive Order does not immediately establish any requirements or prohibitions for businesses. Instead, it directs and encourages federal regulators to consider policy initiatives and craft new rules to implement the competition policy goals of the Biden Administration. This process will not happen overnight, and businesses should have an opportunity to participate in the public comment process where agency rulemaking is concerned.
As it relates to the pharmaceutical industry, the Executive Order says its primary focus is on lowering drug costs to American consumers. In that vein, the Executive Order directs the Department of Health and Human Services (HHS) and the Federal Trade Commission (FTC) to take actions with a particular focus on facilitating additional competition from generic drugs and biosimilars. Set forth below are some of the mandates found in the Executive Order as it relates to the pharmaceutical industry:
(i) continuing to clarify and improve upon the approval framework for generic drugs and biosimilars, making the process more transparent, efficient and predictable;
(ii) supporting adoption of biosimilars by healthcare professionals by providing education materials and communications to improve understanding surrounding these and other interchangeable products; and
(iii) otherwise facilitating development and approval of biosimilar and interchangeable products.
It will likely take many months, if not years, for the full implications of the Executive Order to unfold. Because many of the Executive Order’s directives are largely consistent with past agency efforts in the pharmaceutical industry, it may be that the Executive Order’s ramifications will not come as a surprise to industry participants. That said, the Executive Order could prompt more aggressive intervention by federal regulators than in past Administrations, and certain of its commands for specific agency actions could have more immediate effects on the pharmaceutical industry. Businesses that could be affected should consider closely monitoring developments surrounding the Executive Order’s various mandates, and keeping in touch with their Foley & Lardner LLP relationship partner regarding these issues.