Kevin R. Schulz is a partner and business lawyer with Foley & Lardner LLP. His practice focuses in the areas of mergers and acquisitions (M&A) and commercial transactions. Mr. Schulz is a member of the firm’s Transactional & Securities, Commercial Transactions & Business Counseling and International Practices, as well as the Food & Beverage, Manufacturing and Health Care Industry Teams. He is co-chair of the Sports Industry Team.
Mr. Schulz routinely represents buyers and sellers, both domestically and internationally, in mergers, acquisitions, dispositions, internal reorganizations, joint ventures, and other strategic alliances in a variety of industries, including professional sports, health care, food and beverage, consumer products, industrial equipment, manufacturing, and consulting services.
Representative M&A Matters
Mr. Schulz also serves the role of outside general counsel for a number of private companies, routinely advising them in connection with a variety of commercial matters, including supply agreements, sales representative agreements, licensing arrangements, confidentiality and nondisclosure agreements, employment agreements, consulting agreements, terms and conditions of sale and purchase, distribution of goods, and provision of services.
Sports Industry Experience
Mr. Schulz also has extensive experience in the sports industry, where he has represented and counseled a number of clients (including professional sports teams, owners and acquirers of professional sports teams, a professional sports league, colleges, sponsors, and media companies). He advises sports clients in connection with a variety of M&A and commercial matters, including sales and acquisitions of professional sports franchises, licensing arrangements, promotional and advertising agreements, sponsorship and endorsement agreements, naming rights, joint ventures, ticketing arrangements, stadium/arena service agreements, esports, formation of regional sports networks (RSNs), and television, radio, over-the-top (OTT)/streaming, and media rights agreements.
Representative Matters in the Sports Industry
In October 2017, Mr. Schulz was named to the Board of Advisors of Marquette University Law School’s National Sports Law Institute. Mr. Schulz was also selected to serve on the 2017 Law360 Sports Editorial Advisory Board. The purpose of the editorial advisory board is to provide feedback on Law360's coverage and to gain insight from experts in the field on how best to shape future coverage. In addition, he is a frequent speaker on M&A and sports law matters for national programs and universities, including Marquette University, Tulane University, Northwestern University, University of Notre Dame, University of California (Berkeley), and the Corporate Ticket Impact Conference (CTIC), among others.
Mr. Schulz is the author of "Due Diligence In Acquiring A Pro Sports Team," Law360 (February 2011), and “Bankruptcy of a Professional Sports Franchise and the Implications for the Franchise and Its Players,” DePaul Journal of Sports Law & Contemporary Problems (August 2012).
Mr. Schulz’s professional recognition includes the following:
Mr. Schulz graduated first in his class from the University of Wisconsin Law School, graduating magna cum laude, and was elected to the Order of the Coif. While in law school, he served as managing editor for the Wisconsin Law Review and won The Wall Street Journal Award for Outstanding Achievement in the Study of Corporate Law, as well as the American Bankruptcy Institute Medal of Excellence. He also served as a judicial intern to the Honorable Howard G. Munson, United States District Judge for the Northern District of New York. Mr. Schulz graduated from the University of Notre Dame, summa cum laude with a bachelor's degree in business administration (finance and computer applications) and was selected to receive the Raymond P. Kent Award for Outstanding Finance Student.
Affiliations and Admissions
Mr. Schulz's professional, civic, and charitable affiliations include memberships in the Milwaukee Bar Association, State Bar of Wisconsin, Business Law Section of State Bar of Wisconsin, Sports & Entertainment Law Section of State Bar of Wisconsin (member of the board), American Bar Association, Business Law Section of American Bar Association, Forum on the Entertainment & Sports Industries of American Bar Association, Sports Lawyers Association, United Way of Greater Milwaukee Emerging Leaders, and The Edward Frederick Sorin Society (University of Notre Dame). He is admitted to practice in Wisconsin and the Eastern District of Wisconsin.