Kevin R. Schulz is a partner and business lawyer with Foley & Lardner LLP with extensive experience in the sports industry, where he advises sports clients (including professional sports teams, owners and acquirers of professional sports teams, a professional sports league, sports technology companies, colleges, sponsors, and media companies) in connection with a variety of mergers and acquisitions (M&A) and commercial matters, including sales and acquisitions of professional sports franchises, licensing arrangements, promotional and advertising agreements, sponsorship and endorsement agreements, naming rights, joint ventures, ticketing arrangements, esports, stadium/arena service agreements, formation of regional sports networks (RSNs), and television, radio, over-the-top (OTT)/streaming, and media rights agreements. Kevin is co-chair of the firm’s Sports & Entertainment Group. He is also a member of the firm's Transactional/M&A, Commercial Transactions & Business Counseling and International Practices, as well as the Food & Beverage, Manufacturing and Health Care Industry Teams.
Representative matters in the sports industry include the following
In connection with these matters, Kevin frequently works with the professional sports leagues as part of their requisite approval processes.
Kevin routinely represents buyers and sellers, both domestically and internationally, in mergers, acquisitions, dispositions, internal reorganizations, joint ventures, and other strategic alliances in a variety of industries aside from professional sports, including health care, food and beverage, consumer products, industrial equipment, manufacturing, and consulting services.
Representative M&A matters outside of sports include the following
Representing a large European-based global leader in high performance adhesion and surfacing solutions in the sale of its U.S., Canadian and Mexican resins and overlays businesses to an affiliate of a large Canadian pension plan
Representing a U.S.-based manufacturer of corrugated packaging and displays in its sale to a private equity fund
Representing a strategic buyer in its acquisition of a U.S.-based food processing company and in its subsequent sale of the company several years later to a private equity fund
Representing the metal recycling business of a large European-based global manufacturing firm in several acquisitions of manufacturers of metal recycling equipment
Representing the U.S. operations of a large European-based global consumer products company in its acquisition of a manufacturer of residential floor mats
Representing the U.S. operations of a large European-based global consumer products company in the divestiture of its soaker hose line of business to a strategic buyer
After advising a U.S.-based pharmaceutical waste consulting firm from its inception, representing the firm in its sale to a leading provider of comprehensive waste and environmental services in North America
Kevin also serves the role of outside general counsel for a number of private companies, routinely advising them in connection with a variety of commercial matters, including supply agreements, sales representative agreements, licensing arrangements, confidentiality and nondisclosure agreements, employment agreements, consulting agreements, terms and conditions of sale and purchase, distribution of goods, and provision of services.
Publications and Presentations
In October 2017, Kevin was named to the Board of Advisors of Marquette University Law School’s National Sports Law Institute. Kevin was also selected to serve on the 2017 Law360 Sports Editorial Advisory Board. The purpose of the editorial advisory board is to provide feedback on Law360's coverage and to gain insight from experts in the field on how best to shape future coverage. He has been quoted, mentioned, or featured in numerous articles regarding sports industry matters, including articles in Bloomberg Business, SportsBusiness Daily, The Am Law Daily, The International Who's Who of Sports & Entertainment Lawyers, The Atlanta Journal-Constitution, Milwaukee Journal Sentinel, Milwaukee Business Journal, Notre Dame Magazine, Law360, The American Lawyer, Wisconsin Lawyer, and Wisconsin Law Journal. In addition, he is a frequent speaker on M&A and sports law matters for national programs and universities, including Marquette University, Tulane University, Northwestern University, University of Notre Dame, University of California (Berkeley), and the Corporate Ticket Impact Conference (CTIC), among others.
Kevin is the author of "Due Diligence In Acquiring A Pro Sports Team," Law360 (February 2011), and “Bankruptcy of a Professional Sports Franchise and the Implications for the Franchise and Its Players,” DePaul Journal of Sports Law & Contemporary Problems (August 2012).
Kevin’s professional recognition includes the following: